Is Your Hospital Board "On Board" With Marketing?

We offer 7 guidelines to turn your board members into marketing advocates.


Size Doesn't Matter

Whether it's planning, branding, PR or creative advertising development, we've done it all. See our success stories here...


Speaking Your Language

Promoting quality, reputation management and competing with big hospitals are just a few hot topics you can hear about firsthand.

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In Concert with Healthcare

We have a unique 360° view of healthcare marketing because our team members have worked on both the agency and client side.

It also helps that Legato is a member of several healthcare and marketing associations, which keeps us on top of emerging trends and industry news. Our affiliations include:

affiliate-nrha.jpgaffiliate-rwhc.jpg affiliate-whprms.jpg Seconwind.png icahn_logo3-312x172.jpghome-affiliate-national-assocation-addiction-treatment

Many agencies market healthcare. Some even specialize in it. But few focus specifically on Rural Health, Behavioral Health & AddictionSpecialty Clinics and Medical Equipment. We do.

This means no time is wasted getting to know your environment; we can get to work right away.

We also bring you the advantage of knowing what has worked for other clients in similar environments and what has not. This real-world experience helps us develop business and marketing plans that produce results. Our clients have seen significant increases in patient volumes and physician visits, record-breaking profits and greater market share.

We can do the same for you.


Discover How One Hospital Increased Revenue with Community Involvement




When you have limited marketing resources and budgets, it's more important than ever to put what you do have into the areas that will achieve the greatest results. This requires prioritization and focus. Something not so easily done when there are so many internal demands to market every capability you have.

We can help you identify where and how to optimize your marketing resources to build a competitive advantage, and ultimately, add to your bottom line.

We develop strategies that work.

We've helped:

  • Boost patient volumes by 17% in 10 months and increase diagnostic revenue by 32% for a critical access hospital after developing an education-focused primary care campaign.
  • Create a community event aimed at informing the public about a new specialty service. 93% of attendees rated the event as "excellent," and procedures doubled for this service in the following six months.
  • Launch a community magazine in a rural market, which led to increased patient volumes and a "feeling of connectedness" to the hospital among the community.

Legato Planning Process:

Legato recommends the development of a long-term, comprehensive marketing plan using the Legato Planning Process. This process allows for the alignment of marketing objectives with overall organizational goals, and it puts together a framework for achieving these objectives and goals.

The four stages of the Legato Planning Process dive into the unique challenges and opportunities hospitals face to ensure we create a custom-designed plan.



The National Rural Health Association (NRHA) selected Legato to be its exclusive marketing partner because of our expertise and reputation for success in rural healthcare marketing.




Chances are, your specialty clinic doesn't have an in-house marketing department. Your success depends on patient and physician referrals, word of mouth, and online presence. If your brand's message isn't in the right place at the right time, someone else's will be.

We can be your marketing department.

As healthcare marketing specialists, we do this every day. We know better than anyone how to build a successful strategy for specialty healthcare providers. From addiction treatment to urology, we can help:

  • Identify and implement strategies to build a distinct brand
  • Increase physician referrals
  • Create patient demand
  • Meet potential patients "where they are" on social or in traditional media
  • Provide reputation management

Most important, we know what messages resonate with physicians, patients, and families to inspire confidence in your clinic.

We deliver profitable results.

  • An orthopedic clinic increased new patient visits by 23% after just 10 months of marketing campaigns.
  • When the same clinic opened a Walk-In Care, the goal was to see 5 patients a week. However, within just a couple months of a Legato marketing campaign, the Walk-In Care saw an average of 3.4 patients per day.

Stat 1


Gone are the days of magic elixirs, tinctures, and old wives' tales. Medical technology is evolving faster than ever. New products, software, and equipment emerge every day. Your company may be at the forefront, but how can you be sure your potential clients keep up?

We are fluent in the language of healthcare. We will translate your message to clients.

Because healthcare is the only thing to do, we understand complex medical technology, the needs of the market, and the nuances of competing emergent products. We can be the bridge connecting your solution to your market. No marketing firm is more equipped to capture the attention of physicians, CEOs, and patients than Legato.

From electronic health records to medical devices, we can help your company:

  • Identify and implement strategies to position your brand
  • Craft messaging tailored for each segment of your audience
  • Develop collateral and toolkit resources
  • Achieve prominent online presence by keeping up with and implementing the latest digital tactics
  • Use traditional and new public relations strategies to notify target audiences and general public about your product

We know what your potential clients want to hear. Let us help you deliver the message.


Stat 2


In behavioral health and addiction treatment, clinical hours are critical hours. Don't lose valuable time with do-it-yourself marketing, and don't lose valuable market share by not marketing at all.

We can help:

  • Identify and implement strategies to build a distinct brand
  • Increase physician referrals
  • Create patient demand
  • Meet potential patients "where they are" on social or in a traditional media
  • Provide reputation management

When patients become aware of and engaged with your brand, that's when your facility reaches its full potential.


We produce many things. But what we produce best are results. See them here.

Legato strives to create charismatic brands with the knowledge that people respond emotionally to what they see and hear. Our charge is to influence this emotional response through design and messaging that delivers positive experiences, encourages trust in the organization and engages consumers.

Legato is a musical term that describes the process of keeping various elements of music in harmony with one another. Legato Healthcare Marketing serves as the conductor, striking harmony among the myriad of healthcare issues, and developing results-driven, strategic marketing solutions.

Legato Healthcare Marketing is in concert with healthcare.


Because healthcare is our only focus, we are always in tune with the challenges healthcare organizations face and see opportunities others might not. So whether it's healthcare reform, physician recruitment or declining reimbursement, we have the expertise needed to develop results-driven, strategic marketing solutions to keep your organization's goals in harmony with the current healthcare landscape.


To stay current with healthcare and marketing trends, Legato takes a leadership role in many industry organizations, including:

affiliate-whprms.jpg Legato Team members are all involved with the Wisconsin Healthcare Public Relations & Marketing Society. Legato President, Mike Milligan, is a WHPRMS Fellow and has served as President-Elect in the past.
affiliate-nrha.jpg Legato is the exclusive marketing partner of the National Rural Health Association.

Legato is a corporate partner of the Rural Wisconsin Health Cooperative.

icahn_logo3-312x172.jpg Legato is a Blue Star partner of the Illinois Critical Access Hospital Network.

Legato is a proud member of the National Association of Addiction Treatment

morning huddle
changes to legato website
8:37AM - 9:22AM




Meeting objectives and happy clients are what we strive for with each campaign. But it's always fun to win awards! Here are some of our recent accolades.





  • Black River Memorial Hospital Women's Night Out Total Ad Campaign
  • Bone & Joint Welcome to the Pros Brand TV Commercial
  • Riverview Health Capabilities Total Ad Campaign
  • Black River Memorial Hospital Momentum Magazine
  • Black River Memorial Hospital ER/Urgent Care Total Ad Campaign
  • 2015 - Rusk County Memorial Hospital Insist on Rusk Campaign
  • 2016 - Gastronintestinal Associates, S.C. Chronic Disease Commercial
  • 2017 - GI Associates of Wausau Colonoscopy Spot



  • Southwest Health Center Physician Referral Direct Mail
  • 2015 - Radiology Associates of Wausau Webste Redesign


  • Bone & Joint Website Home Page/Internal Website Homepage
  • Bone & Joint Physician Promotion Radio
  • 2016 - Black River Memorial Hospital Logo Design
  • 2017 - Barrett Hospital & Healthcare Obstetrics Campaign - Promotion






  • 2016 - Upland Hills Health Primary Care Campaign
  • 2016 - Spooner Health Logo Rationale Booklet
  • 2016 - Black River Memorial Hospital New Logo
  • 2016 - GI Associates of Wausau Colonoscopy TV Spot
  • 2016 - Edgerton Hospital and Health Services Website Redesign


























Practice makes perfect-and we've had a lot of practice. We are proud to be marketing thought leaders in rural and specialty healthcare as well as medical technology and devices. We understand your unique challenges and opportunities. The information we share in our presentations help you develop strategic business and marketing solutions that address specific obstacles.

Presentation Topics

1) Your Brand Matters. Market it Successfully.

You've got a name, logo and maybe even a tagline. Your brand is established . . . right? Not quite. Your brand is actually much more than just a visual representation of your healthcare organization. It's also how you connect with your audiences and differentiate yourself from your competition. But branding is just one step in developing strategic and successful marketing efforts.

In this presentation, you'll get an in-depth look at the entire Legato Planning Process, a four-step approach that includes brand development and marketing planning. You'll also learn how our clients gained a competitive advantage while increasing volumes, market share, and revenue.

2) Off the Charts Surgery Suite Profits.

Are in you rural healthcare? Keep your local patients coming to you-not the nearest big city. Too often, your audience doesn't realize they have access to high quality surgical care so close to home.

Education and general awareness is important, but they are not enough to build volumes and improve profits. This presentation examines a case study of a critical access hospital that used targeted marketing techniques and ROI tracking to increase surgical volumes, resulting in 50 consecutive months of revenue growth and counting.

3) "What's in it for me?" Giving Quality Meaning.

Healthcare reform has all healthcare facilities trying to define, defend and promote "quality," as they work to improve patient outcomes and reduce costs. At the same time, small hospitals are facing the pressure of the perception that larger means better quality. The fact is, rural hospitals have a powerful story to tell about their role in improving healthcare quality.

In this presentation, we'll share a case study that shows how one community hospital made "quality" meaningful to patients, employers and the community, improving patient volumes and increasing service line revenue.

4) The Bridge to Community Engagement: Why a Strong Community Connection is Key.

Just because your rural hospital or specialty clinic is the closest place for your community's residents to receive care, it doesn't mean they will automatically choose you. The relationship your facility has with the community can significantly influence this decision. The stronger, more positive connection you have with the community, the more trust, confidence and loyalty residents will feel toward you. This leads to community members who are more likely to use your services, become employees, attend your events and refer you to friends and family.

In this presentation, you'll discover the three key audiences you need to reach and the strategies and tactics to ensure your organization has a strong, positive and beneficial connection with your community.

5) Building Your Business in a Digital World.

According to a Pew Research Center Internet Project, 87 percent of U.S. adults use the Internet on a regular basis. If your marketing efforts aren't focusing on websites, search engine marketing, search engine optimization and social media, you are missing out. After the presentation, you'll have a solid foundation-and the support you need-for establishing a solid online presence.

6) Reputation Management: If You Don't Do It, Someone Else Will.

Healthgrades. Facebook. Angie's List. Twitter. These are only a handful of online sites where current patients can share their experiences and prospective patients can learn about your healthcare organization. The power these sites have on consumer decisions can be intimidating. Because even if your facility isn't active online, other people may be talking about you - and you may not like what they are saying. While you can't always control the conversation, joining it can be incredibly beneficial.

In this presentation, we will spell out what online reputation management means, how to do it effectively and what you can do to leverage marketing initiatives to support your efforts.

What do you want to know?

The topics listed here have been the most requested for presentations. However, if there are others you'd like us to address, please let us know. We're happy to tailor a presentation to the specific needs of our organization.

To discuss how your group can benefit from one of our presentations, or for more information, please call or e-mail us!




Upcoming Speaking Engagements:

Busting Rural Helathcare Myths
Chicago Room
Sheraton Kansas City Hotel at Crown Center
Thursday, September 28th 
9:00 a.m.



Discover How One Hospital Increased Revenue with Community Involvement


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Phone: 920.544.8102

Address: 2200 - 4 Dickinson Road, Suite C,
De Pere, WI 54115