There are speakers who can address healthcare in general. But
rural healthcare is not a "general" subject matter. As a rural
healthcare organization, you have unique challenges and
opportunities. The information we share in our presentations will
equip rural hospitals and clinics to develop strategic business and
marketing solutions that address the challenges you face today.
1) National Healthcare and Rural
Hospitals: Only the Strong Will Survive. Only Those Who Market Will
Even without the marketing budget of a big-city hospital, you
can compete-and succeed. You just need the right strategy to find
the open opportunities they're missing and the creativity to market
them. It's a must for the changing environment resulting from
national healthcare reform.
In this presentation you'll get an inside look at the Legato
Planning Process that has given our rural healthcare clients
successful competitive advantage over the "big dogs." It's an
in-depth, four-step process that encompasses internal and external
perceptions and behaviors; business goals; and the competitive
landscape. With it, we develop a strategic communications program
your organization will "own" because your leaders are involved in
Your group will receive practical tips and planning materials that
can be put to immediate use in your organization.
2) Survival of the Smartest: How to
Remain Independent or Consolidate.
Learn how we've helped other healthcare organizations securely
position themselves for continued independence or profitable
We'll talk about the steps needed from both business and marketing
perspectives. This isn't a simple level-setting presentation. It's
a comprehensive deep dive into expectations and benchmarks,
projected outcomes, pain points and operational improvements. All
of which are necessary to develop a strategic business and
marketing plan to achieve your hospital's future goals.
3) Reputation Management: If You
Don't Do It, Someone Else Will. And You Might Not Like
You've invested a lot of time and money in building your brand.
Unless you effectively manage the reputation of your healthcare
organization and your physicians, that investment could take a
Reputation management encompasses a lot of territory. In this
presentation, we cover all of the bases-many of them overlooked by
even the most diligent hospitals and clinics. We spell out what
reputation management means, how to do it and what you can do to
leverage marketing initiatives to support your efforts.
4) You Have Something Big City
New Research Reveals Surprising Marketing Opportunities for Rural
We partnered with an independent research firm to conduct a
quantitative study of 1,000 Midwest consumers to learn how Gen X,
Gen Y and Baby Boomers make decisions about rural and specialty
Not only will we share our findings, we'll explain what they mean
to your organization. You'll find out the best ways to target each
demographic; which service lines are overlooked in marketing and
why it pays to promote them. We'll also tell you why people choose
health systems over primary care physicians or specialties as well
as what your patients and prospects want to hear in your
We made the investment. Now you can take advantage of the
5) Getting Your Arms Around
Government requirements for transparency in healthcare have
hospitals scrambling to define, defend and promote "quality."
Report cards rank hospitals from clinical quality to cost index
ratings and everything in between. These rankings present new
challenges and opportunities.
We'll share a recent case study that shows how we've partnered
with Holy Family Memorial to make "quality" meaningful to patients,
employers and the overall community. You'll get insider information
about the development and implementation of a successful campaign
that is making "quality" relevant to them. Holy Family Memorial's
CEO, Mark Herzog, will co-present to share his insights from a
What do you want to know?
The topics listed here have been the most requested for
presentation. However, if there are others you'd like us to
address, please let us know. We're happy to tailor a presentation
that's most relevant to your organization.
To discuss how your group can benefit from one of our
presentations, or for more information, please call or e-mail Mike