There are speakers who can address healthcare in general. But
rural healthcare is not a "general" subject matter. As a rural
healthcare organization, you have unique challenges and
opportunities. The information we share in our presentations will
equip rural hospitals and clinics to develop strategic business and
marketing solutions that address the challenges you face today.
1) Off the Charts Surgery Suite
Keep patients local to increase revenue. This is one of the main
goals of rural hospitals across the country. One way to achieve
this is by increasing surgical volumes. So how can marketing help?
The first step is educating your community on all the surgeries
your facility performs. Because too often, your audience doesn't
realize they have access to high quality surgeries so close to
However, general awareness won't be enough to build volumes and
improve profits. This presentation goes through a case study of a
critical access hospital that used targeted marketing techniques
and ROI tracking to increase surgical volumes, which has resulted
in 50 months of revenue growth and counting.
2) Your Brand Matters. How to Market it
You've got a name, logo and maybe even a tagline. Your
brand is set…right? Not quite. Your brand is actually much more
than just the visual representation of your healthcare
organization. It's also how you connect with your audiences and
differentiate yourself from your competition. But branding is just
one step in developing strategic and successful marketing
In this presentation, you'll get an in-depth look at the
entire Legato Planning Process - a four-step process that covers
brand development and marketing planning - that has given our rural
healthcare clients successful competitive advantages over larger
competitors. And it has helped them increase patient volumes,
market share and revenue.
3) "What's in it for me?" Giving Quality
Healthcare reform has all healthcare facilities trying to
define, defend and promote "quality," as they work to improve
patient outcomes and reduce costs. At the same time, small
hospitals are facing the pressure of competing with perceived
higher quality from larger healthcare facilities. The fact is,
rural hospitals have a strong story to tell about their role
in improving healthcare quality.
In this presentation, we'll share a case study that shows
how one community hospital was able to make "quality" meaningful to
patients, employers and the overall community, and how this led to
improved patient volumes and increased service line
4) The Bridge to Community Engagement: Why
a Strong Community Connection is Key.
Just because your rural hospital or clinic is the closest
place for your community's residents to receive care, it doesn't
mean they will automatically choose you. The relationship your
facility has with the community can significantly influence this
decision. The stronger, more positive connection you have with the
community, the more trust, confidence and loyalty residents will
feel toward you. This leads to community members who are more
likely to use your services, become employees, attend hospital
events and refer you to friends and family.
In this presentation, you'll discover the three key
audiences you need to reach - and the strategies and tactics to do
so - to ensure your organization has a strong, positive and
beneficial connection with your community.
5) Building Your Healthcare Organization
in a Digital World.
"Our patients aren't online." This is a common roadblock
rural healthcare marketers face when trying to expand digital
marketing efforts. However, according to a Pew Research Center
Internet Project, 87 percent of U.S. adults use the Internet on a
regular basis, including 83 percent of people in rural
So rural healthcare marketing efforts should be focusing
on websites, search engine marketing, search engine optimization
and social media. After the presentation, you'll have a solid
foundation-and the support you need-for taking your healthcare
6) Reputation Management: If You Don't Do
It, Someone Else Will.
Healthgrades. Facebook. Angie's List. Twitter. These are
only a handful of online sites where prospective patients can learn
about your healthcare organization and current patients can share
their experiences. The power these sites have on consumer decisions
can be intimidating. Because even if your facility isn't active
online, other people may be talking about you - and you may not
like what they are saying. While you can't always control the
conversation, joining in on it can be incredibly
In this presentation, we will spell out what online
reputation management means, how to do it effectively to protect
your brand and what you can do to leverage marketing initiatives to
support your efforts.
What do you want to know?
The topics listed here have been the most requested for
presentation. However, if there are others you'd like us to
address, please let us know. We're happy to tailor a presentation
that's most relevant to your organization.
To discuss how your group can benefit from one of our
presentations, or for more information, please call or e-mail Mike