Practice makes perfect-and we've had a lot of practice. We are
proud to be marketing thought leaders in rural and specialty
healthcare as well as medical technology and devices. We understand
your unique challenges and opportunities. The information we share
in our presentations help you develop strategic business and
marketing solutions that address specific obstacles.
1) Your Brand Matters. Market it
You've got a name, logo and maybe even a tagline. Your brand is
established . . . right? Not quite. Your brand is actually much
more than just a visual representation of your healthcare
organization. It's also how you connect with your audiences and
differentiate yourself from your competition. But branding is just
one step in developing strategic and successful marketing
In this presentation, you'll get an in-depth look at the entire
Legato Planning Process, a four-step approach that includes brand
development and marketing planning. You'll also learn how our
clients gained a competitive advantage while increasing volumes,
market share, and revenue.
2) Off the Charts Surgery Suite
Are in you rural healthcare? Keep your local patients coming to
you-not the nearest big city. Too often, your audience doesn't
realize they have access to high quality surgical care so close to
Education and general awareness is important, but they are not
enough to build volumes and improve profits. This presentation
examines a case study of a critical access hospital that used
targeted marketing techniques and ROI tracking to increase surgical
volumes, resulting in 50 consecutive months of revenue growth and
3) "What's in it for me?" Giving
Healthcare reform has all healthcare facilities trying to define,
defend and promote "quality," as they work to improve patient
outcomes and reduce costs. At the same time, small
hospitals are facing the pressure of the perception that
larger means better quality. The fact is, rural hospitals have
a powerful story to tell about their role in improving
In this presentation, we'll share a case study that shows how
one community hospital made "quality" meaningful to patients,
employers and the community, improving patient volumes and
increasing service line revenue.
4) The Bridge to Community Engagement:
Why a Strong Community Connection is Key.
Just because your rural hospital or specialty clinic is the
closest place for your community's residents to receive care, it
doesn't mean they will automatically choose you. The relationship
your facility has with the community can significantly influence
this decision. The stronger, more positive connection you have with
the community, the more trust, confidence and loyalty residents
will feel toward you. This leads to community members who are more
likely to use your services, become employees, attend your events
and refer you to friends and family.
In this presentation, you'll discover the three key audiences
you need to reach and the strategies and tactics to ensure your
organization has a strong, positive and beneficial connection with
5) Building Your Business in a Digital
According to a Pew Research Center Internet Project, 87 percent
of U.S. adults use the Internet on a regular basis. If your
marketing efforts aren't focusing on websites, search engine
marketing, search engine optimization and social media, you are
missing out. After the presentation, you'll have a solid
foundation-and the support you need-for establishing a solid online
6) Reputation Management: If You Don't
Do It, Someone Else Will.
Healthgrades. Facebook. Angie's List. Twitter. These are only a
handful of online sites where current patients can share their
experiences and prospective patients can learn about your
healthcare organization. The power these sites have on consumer
decisions can be intimidating. Because even if your facility isn't
active online, other people may be talking about you - and you may
not like what they are saying. While you can't always control the
conversation, joining it can be incredibly beneficial.
In this presentation, we will spell out what online reputation
management means, how to do it effectively and what you can do to
leverage marketing initiatives to support your efforts.
What do you want to know?
The topics listed here have been the most requested for
presentations. However, if there are others you'd like us to
address, please let us know. We're happy to tailor a presentation
to the specific needs of our organization.
To discuss how your group can benefit from one of our
presentations, or for more information, please call or e-mail Mike