Posted on September 5, 2012
By: Nicole Hangartner, Account
Executive Legato Healthcare Marketing
Looking for ways to connect and engage with your audiences on a
deeper level? Try creating a video to provide health and wellness
information that isn't for a specific health issue.
A perfect example is back-to-school; you can offer tips for
parents and students to help make a smooth transition from summer
days to school days. Specific health tips could include information
about your healthcare organization's vision and hearing services
and flu shots. All three are hot topics for back-to-school.
Or, as seen in the video below - produced by HealthDay TV and
the American Academy of Pediatrics - you could provide general
health and safety tips.
Back To School Basics
Your video doesn't have to be long or professionally produced.
It could be as simple as taking a Flip Camera, interviewing your
physicians, and posting it to your social media channels.
Are you currently using back-to-school to connect with your
patients? Tell us about it.
Posted on September 28, 2012
Legato Healthcare Marketing and
Matousek & Associates recently conducted a healthcare study to
obtain current community perception data related to rural
hospitals. Data from the 2012 Midwest Healthcare Study
shed new light on how marketers can effectively
While some of the results affirmed what
many of us healthcare marketers already knew (remember: up-to-date
affirmation is always a good thing), other data punched
well-defined holes in common beliefs shared by many rural
Rural hospitals can grow
service lines many have ignored in their marketing plans, such as
That's not me, "Mike the marketing guy," talking. Those are your
consumers saying they would choose their local hospital over a
metropolitan hospital for stomach/digestive care. And you can
effectively respond to them by using the 2012 Midwest
Healthcare Study results as your marketing road map.
Find out more by reading the article featured in the
September-October 2012 issue of Spectrum.