Community Paramedicine: An emerging care model

Posted on November 30, 2015


From 2000 to 2010, emergency department visits increased 20 percent - from 108 million to 129 million - according to a 2013 report from the Robert Wood Johnson Foundation.

In 2009, 45 percent of Medicare beneficiaries arriving at hospitals by ambulance were never admitted to the hospital, but they still cost the Centers for Medicare & Medicaid Services $1.98 billion.

Emergency department (ED) overuse and misuse are major problems that not only lead to higher healthcare costs (and readmission penalties under health care reform), but also longer wait times and lower patient satisfaction.

Some hospitals have tried educating consumers about the importance of primary care and appropriate use of urgent and emergency care. But as long as the ED remains a safety net for people - a place they can go for convenient care, emergency or not - ED misuse will continue.

However, there is an emerging care model that hospitals and health systems can implement to help alleviate overcrowded EDs: community paramedicine.

Community paramedicine, also known as mobile integrated health care-community paramedicine (MIH-CP), uses local emergency medicine technicians and paramedics to provide services outside of their traditional emergency response and transport roles. It shifts emergency medical services from being solely reactive to incorporating proactive measures that ensure the most efficient use of the EDs - all to reduce inappropriate use of local emergency care resources and improve the overall health of communities.

The full article is featured on H&HN Daily. Click to read on and learn about the different models of MIH-CP and additional benefits of implementing a program.

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Rural Solutions from Big Name Healthcare

Posted on November 10, 2015


Last year, we wrote an article about why your rural hospital should consider offering - and marketing - GreenLight™ Laser Therapy (a minimally invasive treatment for enlarged prostate). Not only is this procedure an excellent way to increase outpatient surgery volumes, but the creators of the GreenLight laser - American Medical Systems (now part of Boston Scientific) - also provide facilities with equipment and marketing options specific to the rural health industry. These include the ability to lease equipment, as opposed to buying it, as well as free marketing kits to help rural facilities promote GreenLight Laser capabilities in a cost-effective manner.

In fact, many national healthcare equipment and technology companies are designing solutions geared specifically to rural healthcare. Reversing the mindset that rural hospitals can't afford big name brands; nowadays, rural hospitals can't afford not to work with these companies.

More examples of big name, rural healthcare solutions:

Swank HealthCare
This comprehensive online learning management system offers healthcare employee education solutions at affordable and fixed prices. So rural facilities with smaller operating budgets can rely on budget certainty - no hidden fees, surprise costs or increased rates.

See how one critical access hospital reduced its education costs by over $16,000 with Swank HealthCare.

Philips Healthcare
While this global company offers innovative solutions for some of the nation's biggest healthcare systems, it also provides products and services to meet the needs of smaller rural health facilities. One of these solutions is a customer marketing kit, through which, Philips helps its customers implement traditional and digital marketing efforts to build exam volumes as well as the technological reputation of their facilities.

Learn more about these kits and see how one critical access hospital successfully implemented a multi-faceted promotional campaign by attending:

Promoting Your Brand Value in Growing Your Service Line
A National Rural Health Association Webinar
Presented by Philips Healthcare and Legato Healthcare Marketing
November 12 | Noon (CST)

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