Why the Patient Experience Starts with Your Employees

Posted on December 11, 2015

 

Register now to see a new trend in employee satisfaction.

The patient experience. It's what every healthcare marketer wants to portray and what every healthcare facility wants to improve.

But how do you ensure that the positive experience you sell in an ad is what patients will actually receive when they come to you for care?

It all starts with your employees.

One of the trends we've seen for improving employee satisfaction - and therefore, the patient experience - is through online staff education. Between patient safety, HIPAA compliance, regulatory trainings and continuing education requirements, your staff is probably spending a lot of time on education. With an online learning system, this education becomes more efficient as it can be done anywhere, at any time. Meaning your staff can focus more on patient care.

Attend an upcoming NRHA webinar to learn how one of our clients - Edgerton Hospital and Health Services - selected an online education system that not only lead to significant improvements in their Press Ganey Scores, but also reduced their annual education costs by more than $16,000.

Rural Solutions to Online Education:
Selecting a system that helps your bottom line
December 15 | Noon (CST)
Register today!

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Three Definitions to Help You Understand Content Marketing

Posted on December 7, 2015

 

From infographics to eBooks and blog posts, these are things healthcare consumers are using more and more to learn about healthcare topics and make healthcare decisions. Why? Because of the rise of content marketing.

So what is it exactly? Like many new buzzwords in the marketing industry, content marketing means slightly different things to different people. Here are a few definitions:

"Content marketing is a strategic marketing approached focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience-and, ultimately, to drive profitable customer action."

-Content Marketing Institute

"Content marketing is a way of engaging and attracting existing and potential customers through content creation…it's personal, engaging and tells stories."

-Dan Bergeron, Likeable Media

"Content marketing provides consumers with useful information to aid purchase decisions, improve product usage and entertain them while achieving organizational goals without being overtly promotional."

-Heidi Cohen, Riverside Marketing Strategies

Interested in learning more? There's still time to register for our webinar on December 8. This educational webinar, presented through the National Rural Health Association, will further define what content marketing is and demonstrate why it's important for rural healthcare marketers to add it to their overall marketing strategy.

Content Marketing 101: Understanding Marketing's Biggest Buzz Word
December 8 | 12 pm (CST)

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