When you have limited marketing resources and budgets, it's more important than ever to put what you do have into the areas that will achieve the greatest results. This requires prioritization and focus. Something not so easily done when there are so many internal demands to market every capability you have.
We can help you identify where and how to optimize your marketing resources to build a competitive advantage, and ultimately, add to your bottom line.
We develop strategies that work.
- Boost patient volumes by 17% in 10 months and increase diagnostic revenue by 32% for a critical access hospital after developing an education-focused primary care campaign.
- Create a community event aimed at informing the public about a new specialty service. 93% of attendees rated the event as "excellent," and procedures doubled for this service in the following six months.
- Launch a community magazine in a rural market, which led to increased patient volumes and a "feeling of connectedness" to the hospital among the community.
Legato Planning Process:
Legato recommends the development of a long-term, comprehensive marketing plan using the Legato Planning Process. This process allows for the alignment of marketing objectives with overall organizational goals, and it puts together a framework for achieving these objectives and goals.
The four stages of the Legato Planning Process dive into the unique challenges and opportunities hospitals face to ensure we create a custom-designed plan.
The National Rural Health Association (NRHA) selected Legato to be its exclusive marketing partner because of our expertise and reputation for success in rural healthcare marketing.