Legato President Contributes to Recently Published Book
January 7, 2013 - Green Bay Mike Milligan, President of Legato Healthcare Marketing, has contributed to the recently published book Secrets of Ad Agency Owners: Our Best Marketing Advice.
In each chapter, agency owners share different marketing advice they have gathered and learned from throughout their years in the agency industry. The topics discussed range from the truths of advertising to leadership within an agency.
Milligan's chapter, titled "Get on the Brand Ambassador Wagon-Now," stresses the importance of leveraging patient and employee advocates. He shares proven approaches to finding and embracing the best people to market healthcare organizations by word of mouth and personal social media outlets.
The book can be purchased at Amazon.
Legato Healthcare Marketing is a healthcare marketing agency headquartered in Green Bay, Wisconsin. Legato provides specialized marketing solutions to healthcare environments including, rural health, retail health, specialty clinics and corporate wellness. For ongoing news please visit www.legatohealthcaremarketing.com.