Legato Receives National Acclaim for Marketing Efforts
May 30, 2012 - Green Bay - Legato Healthcare marketing received nation recognition from the Aster Awards and Healthcare Marketing Report for four of its recent advertising campaigns.
The Aster Awards is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2011.
Legato was recognized a gold award for the radio series it created for Bone & Joint, Wausau, WI and a bronze for the Total Advertising Campaign done for Riverview Hospital, Wisconsin Rapids, WI. Awards were issued for entries that received top marks from judges placing them in the top 10% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition, and with nearly 4,000 entries this year, it was also the largest advertising awards competition to date. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising, and strategic development.
Legato was acknowledged with two silver awards for its work in designing a website and radio campaign for Bone & Joint Center, Wausau, WI. A national panel of judges reviewed all entries and chose the winners based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.
Legato Healthcare Marketing (www.golegato.com) is a full-service healthcare marketing firm headquartered in Green Bay, Wisconsin. Legato offers a wide range of strategic marketing, advertising, public relations, graphic design, website development, branding and media services in numerous healthcare environments including, rural health, retail health, specialty clinics and corporate wellness.