NRHA selects Legato Healthcare Marketing as marketing partner

February 28, 2013 - Green Bay The National Rural Health Association (NRHA) announced its selection of Legato Healthcare Marketing as marketing partner.

Legato was competitively selected for partnership based on its reputation of guiding rural hospital executives throughout the U.S. in the areas of market share growth and responding to challenges of healthcare reform, says Bill Sexton, CEO of Prairie du Chien Memorial Hospital in Wisconsin, past NRHA president, and current Chairman of the NRHA Services Corporation Board of Trustees.

"Growing volumes in rural healthcare demands direct experience and a working knowledge of this unique marketplace. Whether it's increasing patient volume, specialty referrals or overall profitability, Legato has proven results in these areas and more," says Sexton.

As part of the partnership, the 22,000 members of the NRHA will have exclusive access to Legato's RuralHealthMarketingSolutions™, a customizable package of marketing services tailored to rural healthcare, says Mike Milligan, president of Legato Healthcare Marketing.

"We've experienced first hand the common challenges rural health organizations face, and the distinct hurdles and opportunities unique to each market. We're humbled at the NRHA's selection, and we're excited to even further secure our presence in the rural health industry," says Milligan, who is a sought-after national speaker on rural health and writes a blog on the latest trends in healthcare marketing.

Larry Bedell, Executive Director of NRHA says, "We're excited to have Legato Healthcare Marketing as a member of our association. The firm is a great fit with our organizations' overlapping missions for rural America and passion for moving rural healthcare forward."

Legato Healthcare Marketing is a healthcare marketing agency headquartered in Green Bay, Wisconsin. Legato provides specialized marketing solutions to healthcare environments including, rural health, retail health, specialty clinics and corporate wellness.  Visit www.legatohealthcaremarketing.com to subscribe to the LegatoBlog or for more information on RuralHealthMarketingSolutions.

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