Busting Rural Healthcare Myths

Join us at the 2017 NRHA Critical Access Conference and hear from Legato Healthcare Marketing President Mike Milligan on how you can bust the rural healthcare myths that are holding you back.

Some of the rural heathcare myths we will cover:

  • "The community knows what we stand for."
  • "We can't offer that service here."
  • "Everything needs to be marketed at least once a year."
  • "People are aware of the services that we offer."
  • "It won't benefit my bottom line."

Find out how to break down barriers and change perceptions of rural healthcare in your community so you can increase patient volumes and revenue.

When: Thursday, September 28th at 9am

Where: Chicago Room at the  Sheraton Kansas City Hotel at Crown Center

For more information, check out the events page.


Meet the Presenter


Mike Milligan, president of Legato Healthcare Marketing an NRHA platinum partner.  Mike has 25 years' experience in healthcare marketing,serving in senior leadership positions for Prevea Health and Aurora HealthCare before founding Legato.

He is an active advocate for rural health through his involvement in NRHA and leadership positions with national associations such as the Society for Healthcare Strategy and Market Development, and the Wisconsin Healthcare Public Relations and Marketing Society, where he has earned the designation of Fellow.

Mike is a sought after national speaker on various rural health topics including strategic marketing planning, physician relations, building outpatient surgeries, brand building, reputation management and reducing outmigration.