OB Campaign - Black River Memorial Hospital
For Black River Memorial Hospital, an OB campaign was an important strategy to improve awareness of the advanced care and educational opportunities available through its birthing unit. Our message revolved around the idea that BRMH is here to help mothers-and fathers-feel prepared for every step of pregnancy and delivery, ultimately, feel comfortable going home. The call-to-action in the campaign was an open house, which presented a great opportunity to get women into the facility so they could see the warm, inviting, private birth suites as well as meet the friendly nurses. All event attendees received a "Keep Calm and Cuddle On" onesie.