Edgerton Hospital and Health Services Endometrial Ablation Campaign
As a smaller community hospital, many Edgerton and surrounding community residents don't realize the full list of surgeries available at Edgerton Hospital and Health Services. That's why it needed a campaign to promote its minimally invasive gynecological procedures, specifically endometrial ablation. Since the procedure relieves heavy periods, the campaign used the phrase "Some things are supposed to be heavy. Periods shouldn't be." to tell women that they don't need to live with the symptoms and side effects. To go along with the overall weight theme, the direct mail piece unfolded into a poster with six weight-lifting moves designed for women.