GI Associates Common GI Conditions - TV Production
No one likes to talk (or, often even think) about GI conditions. The goal of this project was to educate the public on GI conditions and bring awareness to the expert providers at GI Associates who treat them. The objective was to increase patient volumes for GI Associates with a warm, non-threatening approach, and an emotional tie that reminds viewers that getting treated could mean the rest of their lives with their loved ones.
TV Spot 1 - Heartburn/ GERD
TV Spot 2 - Chronic Disease/ IBS, Crohn's & Celiac Disease
TV Spot 3 - Colonscopy