Grant Regional Health Center Orthopedic Campaign
When Grant Regional Health Center hired a new orthopedic physician, an advertising campaign was created to generate awareness of the new procedures he performs and to increase his procedure volumes. The campaign was broken into three phases-shoulders, hips and knees. Each phase included an educational event, where the GRHC orthopedic surgeon presented on the topic and the treatment options available. This strategy was used to encourage the community to get to know the new surgeon as well as the services he provides. Messaging had a stron emotional pull, showing important life moments you could miss if you suffered from an orthopedic condition. However, the overall tone was positive and uplifting.