Rebrand - Howard Memorial Hospital
With a beautiful new building and expanding services, it was time for Howard Memorial Hospital to rebrand itself to better reflect its growth and progress. The rebrand process started with several sessions, involving HMH staff and the Legato team. From the insights gathered in these sessions, a new logo was created. The logo uses an abstract peach tree-a characteristic of historical Arkansas-inside a circular shape, which represents HMH's focus on connecting its communities to health and wellness. The new colors of the logo better reflect the serene and calming environment of the new facility. All together, the logo portrays a more contemporary feel. Once the logo was finalized, a new website was developed to complete the transformation of HMH's brand identity. Read all about their success.