Reedsburg Area Medical Center Perfect Match Campaign
In an effort to increase the orthopedic procedure volumes at Upland Hills Health (UHH), a comprehensive advertising campaign was created that focused on the experience and expertise of the orthopedic team. This strategy was chosen because UHH's largest competitor had recently hired a new orthopedic surgeon who was right out of his residency. The phrases "experience matters" and the "proof is in the numbers" were used to express the experience of the UHH orthopedic physician. Patient testimonial videos were also promoted to demonstrate real success stories that patients have had with the team at UHH.