Sleep Disorders Campaign
Make people aware of the hospital's state-of-the-art sleep lab, and draw in patients from tertiary markets. This was Legato's charge when developing a campaign to build awareness of Black River Memorial's sleep lab. Testimonials from individuals living in those tertiary areas served as "local" endorsements for the hospital's sleep lab capabilities. The campaign was so successful, the "sleep doctor" jokingly asked Legato to stop the campaign due to overwhelming patient volumes.