Direct Mail

Women's Night Out Campaign

Women often spend so much time caring for family, they neglect their own health and don't take time to relax. Legato created a "Women's Night Out" campaign for Black River Memorial Hospital that gave women both. A female comedian was brought to into the hospital for fun and relaxation and attendees learned about many women's health services the hospital provides.

The event sucessfully attracted a full house of 250 women. Hundreds toured the hospital, many of whom had never been to BRMH before.