Bone & Joint Clinic

Brand Campaign

After a successful year-long campaign, Legato and Bone & Joint conducted research to determine how the clinic's brand message could evolve to be even stronger. Several positioning statements were presented to a focus group, and the one that resonated most was "A bigger pool of orthopaedic specialists providing the expertise you need." This knowledge allowed Legato to add more depth and specificity to Bone & Joint's brand messaging