Riverview

Primary Care Physician Campaign

To help Riverview Hospital build its primary care physician practices, Legato created a campaign that demonstrated choosing a Riverview doctor meant you had one who was always nearby, part of the community and there for all of your health needs. Because of this overarching theme, each scene featured real Riverview doctors, local residents and local businesses.

The TV spot and other campaign elements directed viewers online to view physician bio videos and find the doctor that is the right choice for them and their families.