Announcing Upcoming Webinar: Targeting Your Rural Health Message For Maximum Results

Feb. 04, 2021

How do I know what to communicate? What’s most important depends on who you ask, or sometimes who speaks the loudest. But, deciding how to invest limited resources shouldn’t be left to chance; it should be based on a logical approach to planning. And how do you know what works best? Newspaper, radio, direct mail, digital? The answer is: It depends ...

Mike Milligan, President of Legato Healthcare Marketing, will outline marketing and communications process for you to model or adapt for your organization in the upcoming webinar “Targeting Your Rural Health Message For Maximum Results” on Tuesday, March 9 from 2:00 p.m. to 3:00 p.m. CST.

Presented in partnership with the National Rural Health Association, the webinar's tenets are based on establishing goals that align with your strategic plan, and that are based on a service line prioritization that weighs many factors, including: image, revenue, competition, and capacity. Specific learning objectives include: 

  • Review the marketing planning process and who to engage in this effort
  • Form measurable business and communications goals
  • Decide which services warrant focus, and which don’t
  • Learn how to measure the effectiveness of your communications efforts

To register for this free professional learning opportunity, please click the button below:  


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