Aug. 26, 2021
Find out how collaborating with the competition in a unique “coopetition” can add to your rural hospital’s service lines – and bottom line – in new ways during the virtual session titled “Boosting Revenue Through Strategic Marketing and Coopetition: The Barrett Hospital & HealthCare Success Story.” Barrett Hospital & HealthCare CEO Ken Westman, along with Mike Milligan, president of Legato Healthcare Marketing, will co-present, sharing how BHHC identified new growth opportunities and how a bold decision to collaborate with the competition led to an unconventional “coopetition” that supported two new service lines. Learn how a strategic marketing plan was developed to align with BHHC’s operational goals, including raising awareness of its new services, and see specific tactics that helped BHHC achieve the highest revenue in 10 years.
The session will be held during the NRHA Virtual Fall conference on Thursday, September 23rd at 2:15 pm CST.
Register for the virtual NRHA Critical Access Hospital Fall 2021 Conference here:
NRHA Event Registration
Website by: Craig Erskine