Webinar Announcement: Attracting the Next Generation of Patients

Webinar - Attracting the Next Generation of Patients

May. 24, 2021

As the younger generation begins settling down and starting families, they require a completely different healthcare experience than preceding generations. This younger generation grew up using technology for nearly everything, from ordering food, to shopping, and even socializing. They expect the same convenience for their healthcare. That’s why it’s imperative for rural healthcare organizations to adjust their marketing strategies to fit the needs to this generation. To help organizations do that, we're presenting the “Attracting the Next Generation of Patients” webinar on Wednesday, June 16th at 2:00 p.m. CST.

In this webinar, we’ll take a look at the next generation of patients, focusing on the key behaviors and purchasing decisions of the 25–45-year-old demographic who requires a different healthcare experience than preceding generations. With this demographic, there’s a strong potential to boost your organization’s revenue through the strategic and creative development of new service lines and programs to specifically serve their needs. 

I’ll share practical tips and proven recommendations Legato has used with clients to help them grow their next generation of patients. Specific learning objectives include:

  • Recognizing how the younger generation is transforming healthcare
  • Gaining an understanding of this generation, their decision-making process, and how they believe their healthcare needs should be met
  • Reviewing the marketing planning process to use it as a tool to addresses—and meet—your customers wants and needs

To register for this webinar, presented in partnership with the National Rural Health Association, please visit the NRHA website for click on the link below: 


Website by: Craig Erskine