Mar. 12, 2019
Written by: Katie Stensberg, Digital Marketing Manager
One in five adults use on a mobile device, such as Amazon Alexa or Google Home voice search at least one time a month and by 2020, half of all searches will be accomplished by voice search. Now is the time to begin optimizing your website to prepare for the increase of consumers using voice search to perform their online inquiries.
What are voice enabled devices? There are many voice-enabled device smart speakers in the market. Here is a breakdown of the top three (note, there is overlap as some people use more than one device):
Fun fact: The Echo Dot was crowned as the best-selling product on Amazon in the 2018 holiday season.
Why is voice-search important? Twenty-four percent of consumers have searched for healthcare information via their voice-enabled devices. Of consumers using voice search for health questions, nearly one-third say that they use voice search to find a doctor, and 28 percent are looking for a hospital, emergency facility, or clinic. Other popular healthcare voice queries are those pertaining to symptoms or treatments of an ailment, disease, or other health condition.
Fun fact: Twenty percent of searches on a mobile device are voice-based.
Who is using voice search? The short answer: Everyone! However, those 29 years and younger and those 45 years and older use voice-enabled devices to obtain health information less frequently than those between the ages of 30 and 44 years. Owners also tend to have a higher income level. Thirty-one percent of voice search users are in the top 25 percent of household income.
Fun fact: Seniors (ages 55+) make up 20 percent of smart speaker ownership.
Ways to optimize your website for voice search
In order for voice-enabled devices to respond with your healthcare organization’s name and information, Google and Bing need to recognize your website. In addition, these search engines need to be able to quickly categorize and understand your website’s information. And don’t forget about review sites. Yelp plays a huge part in this as well.
The average voice search result is about 29 words long. We recommend updating your copy to Include long tail keywords. Examples include: Find a doctor near me and Colon cancer screening guidelines. On-page SEO should be addressed as well. Optimize titles and descriptions; and include keywords in headings and content.
Update your copy format to include headers that break up content sections. Each section shouldn’t be longer than 50 words and not shorter than 40. The most common length of content in featured snippets is between 40-50 words.
We hope that this article has been informative and helpful. Feel free to reach out directly to me to talk one-on-one by either phone at 920.246.7642 or email at email@example.com.
Katie Stensberg, Digital Marketing Manager
Website by: Craig Erskine