IN CASE YOU MISSED IT: ISHMPR Fall Conference Presentation

Oct. 16, 2020

Presentation: Connecting Authentically Isn’t Just a Fairytale! The Importance of Storytelling in Healthcare Marketing–Chapter One: Ely Bloomenson Community Hospital

As a critical access hospital, Ely Bloomenson Community Hospital in Ely, Minnesota needed to build brand reputation within the community, while at the same time, build employee pride, demonstrate culture for recruitment and increase patient engagement–all while in a pandemic! By utilizing storytelling from the employee perspective, EBCH was able to demonstrate how they make a difference in the lives of their people, who in turn, make a difference in the lives of the people in the community. 

In this presentation, EBCH and Legato Healthcare Marketing shared Chapter One of this story, and how it sets the foundation to extend and grow their storytelling concept.

 Learn how EBCH:

  • Capitalized on the “healthcare heroes” moment amidst a pandemic
  • Increased employee engagement by involving them directly 
  • Boosted recruitment efforts by humanizing their brand
  • Built patient and community confidence 
  • Plans to extend and grow this concept into future chapters

In case you missed it at the ISHMPR Fall Conference, don't worry, you can download it for free by following this link: 


Website by: Craig Erskine