When is the best time to open the doors to elective surgeries? After all, some rural health organizations around the country, possibly your hospital or clinic, are already starting that process. But although you may be close to re-entry, the real question is: Are your patients ready?
Mike Milligan, President of Legato Healthcare Marketing, helps answer those questions in the virtual presentation "Re-entry: Building confidence for elective surgeries" that took place during the NRHA Innovation Summit on June 16-19, 2020. In this presentation, Mike discusses practical tips for instilling a culture of confidence within your organization, and throughout the community. Then, as we restore that feeling of trust and security, we smoothly transition to specific business strategies to build revenue and get that surgery suite humming with business. Learn techniques for developing a data-driven marketing plan to specifically build existing and prospective service lines, while enhancing the image and reputation of your rural health organization. Review strategies from rural health organizations around the nation who reduced outmigration and substantially grew revenue through targeted and strategic approaches to marketing.
In case you missed it, don't worry, you can download it for free or watch a recording of the presentation: