NRHA - Fall Virtual CAH Conference Presentation

Sep. 24, 2020

Data-Driven Decisions to Boost Patient Volumes 

Date and Time:

Thursday, September 24, 2020
1:00 pm CST - 1:45 pm CST


As leaders of your rural health facilities, you’ve been undoubtedly focused on the myriad of details related to COVID-19. As important as this, it’s also critical to stay focused on your business goals related to patient volumes, reducing outmigration and service line growth. In this presentation, you’ll learn techniques for developing a data-driven marketing plan to specifically build existing and prospective service lines, while enhancing the image and reputation of your rural health organization.  Review strategies from rural facilities around the nation who reduced outmigration and substantially grew revenue through targeted and strategic approaches to marketing.

Learning objectives:

  • Effectively utilize, interpret and apply data on market share, capacity, patient trends, demographics and revenue potential to identify and capitalize on growth opportunities
  • Learn methods for attracting a younger demographic of patients, and how to customize your message to various audiences
  • Develop a marketing plan to achieve specific and measurable goals for metrics such as patient volume, number of procedures, diagnostic revenue,  and brand awareness and preference

Mike Milligan, President | Legato Healthcare Marketing


Website by: Craig Erskine