Webinar: Aligning your Marketing Plan with your Strategic Plan

Sep. 10, 2020

Date and Time:

Thursday, September 10, 2020
Noon CST - 1:30 pm

Cost: FREE

Summary:

Financial pressures caused by elective procedure cancellations, heightened costs and added expenses has created challenges for many rural health organizations trying to recover from the pandemic. Developing an annual marketing plan that it is in line with a strong strategic plan can generate a cohesive, coordinated strategy that effectively reaches your organization’s short and long-term goals while generating revenue. By attending this presentation, you’ll walk away with techniques that can immediately be applied by key leaders of your organization when developing a successful coordinated plan. Join us for this joint presentation with Eide Bailly.

Learning objectives:

  • Learn the core elements of a coordinated strategic and marketing plan
  • Attain insights into how to build a strong comprehensive strategic plan
  • Understand to engage key decision makers within the planning process.
  • Know how to make data driven decisions to drive revenue
  • Start to weight your priorities in order to best focus your resources based on profitability, access, growth and how it aligns with your strategic plan
  • Make certain every aspect of your marketing plan ties into and supports at least one business objective in your strategic plan

Presenters:
Adam Strom, Healthcare Consulting Manager | Eide Bailly LLP
Mike Milligan, President | Legato Healthcare Marketing

Primary Audience:

  • Rural Health Hospital Leadership
  • Director of Marketing


Register today!

Website by: Craig Erskine