TAKE YOUR ORGANIZATION TO THE NEXT LEVEL

SOLUTIONS THAT GENERATE demand

As a proven leader in healthcare marketing, Legato has the expertise to create results-driven, B2B campaigns that help you generate qualified leads, improve conversion rates and ultimately drive sales. We know how to speak to, and reach, the healthcare decision makers to shorten the path to purchase.

DATA DRIVES OUR APPROACH

Data is king and we use it to inform our decisions which guide our process from start to finish, including ongoing measurement and reporting. Using market research, we develop buyer personas, so we know exactly who to target and what’s important to each persona. We then harness the power of Google’s machine learning in our keyword research to not only make sure your business is found when prospects are searching, but also to build content that leads your prospects through the buyer's journey to become your customer and brand advocate.

CONTENT MARKETING IS KEY

Content is at the heart of Legato’s demand generation strategy. Through extensive research, market analysis, and client shared information, we develop content that educates, informs and engages the health decision maker. This allows us to deliver the right message at the right time, while always fostering a connection with your brand, and demonstrating your organization’s differentiating factors and solutions.

CONVERT demand INTO customers

Let us help you connect with health decision makers, convert leads and drive sales. Schedule a consultation with our team today by calling (920) 544-8102 Ext.101 or complete this form.

 

THE BUYER'S JOURNEY AND CONTENT

LEADING THE BUYER TO PURCHASE

Marketing is no longer a “push” model, but rather a “pull” model. You cannot push out one message and hope to build and nurture all prospects. Health decision makers must be led through the buyer's journey in a helpful manner that addresses their specific needs and questions. The path to purchase is rarely linear, but with a thoughtful content strategy, your prospect’s path is always pointed to conversion.

Website by: Craig Erskine