Inbound marketing is a relatively new concept in the marketing and advertising world. Unlike previous strategies that were all about chasing around potential customers, inbound marketing focuses on attracting potential customers and drawing them in. Legato Digital knows how to make this happen. 

How Inbound Marketing Works

Inbound marketing is rooted in the creation of valuable content, offering solutions, information, and opportunities to potential customers. On top of that, it needs to be authentic, it has to be true, and it has to be helpful. Without these things, your prospects will turn to another trusted source of information. Our goal is to position your brand as a trusted and respected leader through content creation that leads them through the path to purchase.

After valuable content is created, the next step is sharing online, using any combination of the following:

• Social media (Facebook, LinkedIn, or Twitter)
• Pay-Per-Click advertising campaigns
• Blogging
• Videos
• Email campaigns
• Public relations
• Downloadable content (case studies, whitepapers, and eBooks)

The purpose for sharing helpful content is to grab the attention of potential customers, enticing them to seek out a business or organization’s website for more information on the products or services being offered. Once they’ve made it to the website, the objective is to convert those “potential” customers into actual “paying” customers, by encouraging them to go deeper into your website to learn more.

What makes inbound marketing different than other forms of marketing is that it’s cyclical, not linear. After the sale, there’s still more much work to do and that’s where Legato Digital can make an impact.

Our Approach to Inbound Marketing

Legato Digital creates customized inbound marketing campaigns specific to each of one our client’s needs. No two campaigns are ever the same.

To do this, we produce and deliver targeted content that generates, nurtures, converts, engages, and empowers our clients’ customers. We strive to help build long-lasting relationships between our clients and their customers, realizing that making the sale is only half the battle, because what comes after that one experience is equally, if not more, important.

The ultimate goal with our inbound marketing campaigns is to build a never-ending sales funnel of quality potential customers for our clients.