Just like in the real world, your organization’s reputation online means everything. If it’s not monitored closely, it can be tarnished in the blink of an eye. To help keep yours on a positive track, rely on the digital team at Legato Healthcare Marketing. We keep watch over our clients’ online reputations, so they don’t have to.

How is Your Brand Perceived?

In short, an online reputation is how people perceive a brand based upon the information they find about it on the internet. This can happen in a number of different ways, such as visiting an organization’s website or social media page, seeing a pay-per-click ad, an online review, or reading a news article. This perception could be good, bad, or indifferent.

 The goal with online reputation management is to take control of a brand’s online presence, using a variety of proactive tactics to steer the online conversation.

Why It’s Necessary

In today’s digital world, most people rely on the internet for the information they need to make buying decisions— whether those decisions relate to purchasing a product or seeking out services. If someone sees something unsettling about an organization or an organization’s representative— such as a bad review, negative comment on a social post, or a misleading blog post—more often than not, they won’t even give that organization a chance.

Your Source for Online Reputation Management

To ensure an organization gets that chance with a prospective audience online, Legato helps build a strong online reputation for our clients, to ensure it’s consistent with brand messaging and perceived positively throughout the digital world. Some of the strategies to accomplish this include:

• Creating and managing business listings on different platforms, such as Google Business Listings
• Social media management and profile optimization
• Developing and sharing quality, relative organizational content
• Online reputation monitoring, tracking and reporting