Search Engine Optimization

Search Engine Optimization, or SEO, is something most people have heard of, yet many are not quite sure what it is, why it’s important, and how it exactly works. SEO is a science of patience and persistence, because it involves so many different factors and algorithm updates, hundreds to be exact, and there’s no quick fix for SEO success. Not to worry though, we stay on top of the SEO strategies, definitions, and trends so you don’t have to.

What really is SEO?

Legato Digital is all about helping others understand digital marketing concepts. For that reason, whenever we get the opportunity, we’ll share our knowledge on the subject with everyone we possibly can, it’s just something we love to do. So, what is SEO you ask? Well, here’s a short definition:

It’s the practice of increasing user traffic to a website,
or single webpage, by improving that website’s, or webpage’s,
organic search engine results.  

With SEO, the goal is to not only increase the quantity of users who go to a website, but ensuring they’re actual people who need, or want, the product or service you’re offering. One without the other won’t get you the results that you’re looking for.

Why is SEO important?

There is one main reason why SEO is important: without it, your website cannot work hard for you. SEO is the driving force behind a website ranking high in search results on search engines like Google or Bing. If a website’s SEO is non-existent, subpar, or even average, it won’t rank high in search engine results, resulting in the loss of potential clients or customers. Your website is your 24/7 “storefront” and we can help make sure you’re found when people are searching.


Legato Digital offers a wide range of SEO services, highlighted by the following:

  • Full SEO website audit (includes core SEO metrics to provide baseline SEO reporting)
  • Keyword discovery
  • Keyword reporting
  • On-page SEO optimization
  • Internal linking audit and recommendations
  • Inbound (external) link audit & link building strategy
  • Content audit
  • Content strategy recommendations
  • SEO reporting (monthly or quarterly)

Plus, we’re able to customize our SEO services to meet the needs of our clients to make your website stand out amongst the rest.

Website by: Craig Erskine

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