Market research allows you to gain the necessary insights to make decisions — which sometimes might mean not offering a new service or not proceeding with certain initiatives. It can provide answers or validate consumer perceptions, attitudes, brand preferences, unique points of difference and even brand experience.
Quantitative research is based on achieving a statistically significant sample from the identified group. Legato can gain solid insights quickly and accurately by reaching a broad patient base through digital surveys.
While quantitative research can provide solid insights, greater insights of what people are thinking is best captured by qualitative research. Conducted in person or online, participants can be brought together for a guided discussion. Legato is skilled at mediating focus group and patient advisory panel discussions.
Ultimately, the data obtained through market research can provide your organization understanding of your existing patient population and future growth opportunities.
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