Jul. 27, 2017
You have the knowledge; you have the ability. You're ready to change the world, one patient at a time. But where are they? You know there are people in need of a behavioral health practice like yours, but why aren't they coming in the door? You may be doing nothing wrong, or you may be doing nothing. Chances are, there are simple, client-attracting techniques you aren't doing. We've complied a list of strategies to consider when patient volumes aren't quite where they should be.
It's not enough to exist. Your potential patients have to know about your behavioral health organization. You may think that since you've been at your same location for however many years, everyone knows about your facility and what you do. In that case, you may be laboring under a false supposition. Don't assume potential clients know about your behavioral health facility. Be active in promoting your facility and the services you offer. Don't stop till your facility is a household name in your community and it's the first thing people think of when they think of behavioral health. Try inbound marketing, building a social media presence, Google AdWords, or good old-fashioned traditional tactics.
Okay, so maybe people have heard of you, but maybe they haven't heard good things. Reputations can be founded or unfounded. There's nothing worse than being associated with rumors and negative publicity that isn't true. If patients aren't choosing you, check out your online reviews. Simply type in your organization's name into Google and you will find reviews that have been left by patients. Listen to what people are saying and respond to both negative and positive reviews. It might hurt to hear, but it will hurt more if you do nothing. It may be time to consider going on the PR offensive.
When someone needs a behavioral health or addiction treatment center, the first place they go to is search engines. It is important that they find you online as soon as they hit "return." Be sure that you have a strong online presence, which you can achieve by having a well-designed and search engine optimized website, a strong social media showing, and a strategic content marketing plan.
We get that you're busy, but never be too busy to answer a contact request. Be sure to be there when they need you: Have an easy-to-find contact form and afterhours voicemail (that you check), and follow up with messages ASAP.
You could have the best behavioral health facility in the world, but it won't do anyone any good if there is something keeping potential patients from coming to you. Instead of focusing on what you are doing, it may be time to think of what you are not doing and evaluate if a change of techniques might benefit you and your future clients.
Adopting an inbound marketing strategy will make a considerable impact on your brand awareness, patient volumes, and cost-reduction. It will educate prospective patients about your behavioral health organization and services. Download the Ebook below.
Website by: Craig Erskine
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