Aug. 27, 2018
By: Katie Stensberg, Digital Marketing Manager
As patients walk in your clinic door, they are the focus of your attention. The same should be true when they visit your website. Keeping patients in your waiting room is easy. Keeping patients on your website is harder. Below are seven strategies your urology practice can leverage today to offer a more patient-focused website.
Design for the mobile patient. Make sure your design layout is mobile friendly. The percentage of Americans that own smartphones is now 77 percent. And the new generation of patients and healthcare decision makers? A whopping 94 percent of those between the ages of 18 and 29 rely on their smartphones. Visit the Pew Internet Mobile Fact Sheet for more demographic information.
Your. Words. The "average" American reads at a 7th or 8th grade level. It is recommended to match your website copy with this level of readability. Remember to put yourself in your patient’s shoes. Determine your website Flesch-Kincaid reading level using Microsoft Word with the following steps:
To understand what your reading ease means, use this chart.
A couple additional thoughts with simplifying your copy:
Make it fast and keep it fast. Website download speed is important. Not only does Google favor faster websites, your patients do too. Fun fact: 53 percent of users will abandon a website that take more than three seconds to load. To test your site speed, visit PageSpeed Insights or Test My Site. Both are powered by Google.
Present content as a patient would want or need. When deciding where copy, images, links, etc. should be placed on your website, it is most important to think from the patient’s perspective – what are their needs? Keep in mind the following tips when designing for a positive patient user-experience:
Be a resource. Offer downloadable content. Offering content that visitors can download allows them to further engage with your health organization. Examples of downloadable content include: dietary grocery shopping lists, educational materials, and new patient information.
Design with quality visuals and video, along with appropriate colors. You may have heard that the average attention span is shorter than that of a goldfish. Taking that theory into account, as website developers, we need to capture a visitor’s attention immediately or they will leave. Consider using strong visuals and videos along with an appropriate color theme to increase your visitors’ length of stay. Here are a few tips and resources:
Be found with proper search engine optimization (SEO). The best way for your patients to find you online is to optimize your website. Below are a few tips to get you started. A few of these have already been mentioned, however, they are worth mentioning again.
Keep in mind that these seven strategies are the tip of the iceberg in developing and improving your urology website. Legato Healthcare Marketing is an expert in the urology field. We have the skills and strategies to help you succeed. Take a look at our recent urology website work and reach out to Mike Milligan today to get started. firstname.lastname@example.org
Website by: Craig Erskine