Mar. 20, 2019
Written by: Mike Milligan, Legato Healthcare Marketing President
Chelsea Rank, Legato Marketing Manager, and I recently had the pleasure of presenting at the Montana Healthcare Communications and Development Association (MHCCDA) annual conference. This was Legato’s third year presenting! We met new friends and spent time with our Montana clients -- Barrett Hospital & Healthcare and Beartooth Billings Clinic.
A lot was learned from each other during our presentations. We led a session on marketing to millennials and we facilitated a “Think Tank” on various rural healthcare marketing topics.
One of the most discussed issues was how to focus your limited marketing resources. We reviewed criteria to consider when forming your marketing goals and priorities:
Thank you, Montana! We loved spending time with our friends out west, sharing stories and catching up on happenings with our families.
Whether or not you joined the MHCCDA conference, please contact me at mikem@golegato.com or 920.544.8102 ext. 101, if you would like a copy of our millennial presentation or more details on our marketing plan prioritization process.
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