Dec. 28, 2017
Trends are not always easy to predict, nor do they always have the influence we think they might have (Bitcoin, anyone?). But how we prepare for them or react to them can make all the difference. We've examined some healthcare marketing data and put together a list of what we might expect in 2018. Some of this list will look familiar and some will be new. Regardless, it's important to start thinking of these things now so you can plan for success.
More sophisticated searches, content that means something, and mobile mobile mobile. Here's what to look for in digital:
Increasing numbers of physicians are opting for a different model of employment. They are choosing to become either independent contractors, making rounds at many different facilities, or part of a physicians group serving a larger area. Fewer and fewer are employed solely by one facility. This is often a more economical solution for both providers and facilities, but it presents marketing challenges that need to be handled with care.
For healthcare facilities, electronic health records and online patient processing can be a godsend. For patients, however, the system must be intuitive and easy. Spare patients the frustration of online registration and messaging by making sure your patient portal software works for your facility and your patients.
Patients can tell when a facility is well run and has a staff that enjoys their employment. In 2018 more than ever, patient satisfaction will be predicted by employee satisfaction. Healthcare CEOs will be challenged with creating positive culture or growing the culture that is in place.
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