May. 16, 2017
Good name, in man or woman--to borrow from Shakespeare-- is the immediate jewel of their souls. The same might be said of a specialty clinic's reputation. It's certainly important for your private practice to be known, but even more than that, it's important that it have a solid reputation. One of the best ways to do this is to grow engagement with your community. Spend as much money as you please on advertising, but the real return on investment comes when that investment is in the community. If you're not building your reputation in the community, your potential patients will go to the competitor who is.
This is true whether you run an orthopedics practice, a behavioral health clinic, or anything in between. If you're already involved in your community, great! If you're not, or are looking for new ways to engage, try these suggestions:
When you do these things for your community, you are telling your audience that you are truly invested in them. This, of course, is not only the right thing to do, it's the financially savvy thing to do. When potential patients are already familiar with your practice and have positive feelings about it, they are much more likely to choose you than your competition. In fact, chances are they won't even consider the competition. They'll just come to you. So, while these small investments may not seem like a big deal, they will pay off big time in the end.
Website by: Craig Erskine