Urology Clinic Boosts Patient Volumes Through Digital Marketing

Dec. 04, 2017

Urology Associates is a high-profile, cutting-edge clinic with skilled physicians and plenty of talent. Yet when they came to us, their volumes were flat and potential patients appeared to be choosing their competitors. This was a specialty clinic in search of solutions, and we were happy to help.

In tandem with creating a solid strategy for traditional marketing efforts, we devoted significant efforts into a digital strategy for Urology Associates.

Making a splash in a digital world

Digital marketing is, simply, marketing that takes place online. Digital marketing used to be considered "new" or "non-traditional" marketing. Now, however, it's one of the most important components of successfully marketing any specialty clinic. Digital marketing comes in many forms, often working in tandem with one another:

Content Marketing

• Increases visibility of your specialty clinic
• Develops lasting relationships with your audience
• Improves brand awareness and recognition
• Helps you to build authority and credibility
• Positions you as an industry thought leader
• Generates traffic to your site
• Helps your audience move through the buyer's journey more quickly

Social Media

• Makes your business feel "genuine"
• Gives your practice an opportunity to connect with the audience on a one-on-one basis and get a feel for their needs and wants
• Creates brand transparency
• Opens conversations
• Increases visibility
• Acts as a customer service tool - your customers can give you feedback or suggestions as well as raise awareness of an issue; you can see the problem and directly address it for all to see
• Improves brand exposure

E-mail Marketing

• Builds credibility
• Strengthens relationships
• Helps move target audience through the buyer's journey

Pay-per-click (PPC)

• Exposes brand to first page
• Generates measurable results
• Targets traffic
• Drives traffic to your website

Search Engine Optimization (SEO)

• Increases traffic
• Provides trackable and quantifiable results
• Offers cost-effective visibility
• Increases site usability
• Heightens brand awareness

Results

Digital marketing efforts for Urology Associates included print handouts encouraging patients to rate their experiences online, an organized e-mail strategy for reaching out to patients and referring physicians, Google Adwords campaigns, developing and setting up a social media presence, and the creation of a new website.

The results are encouraging, and there's so much more we can do!  For starters, website traffic has increased 66 percent in just six months, and overall engagement with visitors has significantly increased.

If you'd like to learn more about Urology Associates' success, we invite you to download their Case Study here.