Dec. 04, 2017
Urology Associates is a high-profile, cutting-edge clinic with skilled physicians and plenty of talent. Yet when they came to us, their volumes were flat and potential patients appeared to be choosing their competitors. This was a specialty clinic in search of solutions, and we were happy to help.
In tandem with creating a solid strategy for traditional marketing efforts, we devoted significant efforts into a digital strategy for Urology Associates.
Digital marketing is, simply, marketing that takes place online. Digital marketing used to be considered "new" or "non-traditional" marketing. Now, however, it's one of the most important components of successfully marketing any specialty clinic. Digital marketing comes in many forms, often working in tandem with one another:
Digital marketing efforts for Urology Associates included print handouts encouraging patients to rate their experiences online, an organized e-mail strategy for reaching out to patients and referring physicians, Google Adwords campaigns, developing and setting up a social media presence, and the creation of a new website.
The results are encouraging, and there's so much more we can do! For starters, website traffic has increased 66 percent in just six months, and overall engagement with visitors has significantly increased.
If you'd like to learn more about Urology Associates' success, we invite you to download their Case Study here.
Website by: Craig Erskine