Webinar Recap: Branding that Builds Business

Feb. 20, 2019

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When you hear “branding” what comes to mind?  New logos and colors, or even a new name?  Certainly, these can be components of a rebrand.  But it’s so much more.  Your brand is the experience that each and every person has with your organization.  The patient experience.  How the phone is answered.  Your online interaction.  Billing. The reception area.  And yes, your advertising and the image it portrays. 

Is that enough?  No. Your brand should build business.  Branding isn’t just about pretty pictures that make us feel warm inside; it’s about boosting patient volumes and increasing outpatient procedures. 

Mike Milligan, President of Legato Healthcare Marketing and Erin Frank, PR/Marketing Manager at Horizon Health demonstrated in a recent webinar how a rebrand helped Horizon Health achieve higher patient volumes, an expanded market share, and 15% increase in patient volumes in just one year!

View the recording! We would love to hear from you with any questions or comments you may have. Mike can be reached at mikem@golegato.com or at 920.544.8102. (ext. 101). We’d be happy to schedule a demo with you to discuss how these same results could be applied to your rural health organization. 

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