With seven locations in central Wisconsin, GI Associates offers the most advanced gastroenterology care in the area. Their team of specialists and staff strive to improve the overall health of their patients by focusing on preventing, diagnosing and treating conditions associated with the digestive system.
In order to present the best possible image to the patients that GI Associates serve, Legato Healthcare Marketing helped the gastroenterology practice establish the various elements that make up their brand. A brand standards guide was developed to ensure consistency in how each element is used. From establishing a consistent brand language— encompassing the clinic’s voice and tone, color palette, typography, and imagery style— to revisiting and refreshing the mission, vision, and values, each element of the brand standards guide was carefully designed to accurately portray what makes the clinic unique and stand out amongst its competitors.
Website by: Craig Erskine