Staying on course

Swank HealthCare is a leading distributor of online healthcare education for civilian and military hospitals, clinics and medical treatment facilities worldwide. The Swank HealthCare Learning Management System (LMS) provides a comprehensive solution that achieves all continuing education and training objectives for healthcare professionals.

The goal of this project was to develop a direct mailer that targeted CEOs of potential Swank clients at healthcare facilities with no LMS. The concept, Staying on Course, showcased how a healthcare-specific LMS could benefit their organization through cost-effectiveness, customization, and convenience. 

direct mailer